wtf? - new mobile app to deliver pure contextual search results
In my spare time, I've been thinking about a new mobile app called WTF. This is a search app reduced to pure context.
WTF has just one function, simply select WTF and you will get the most appropriate response based on who you are, where you are, what you're doing. Your phone already knows who you are, where you are, where your friends are, what you've been searching for, who you've been talking to, etc., so we ought to be able to leverage this contextual data to provide a rich search experience.
Traffic at a dead standstill? Select WTF and you will be told "Blue Angels are in town."
Waiting for a friend at the restaurant? Just press WTF to learn, "Steve's been in the bathroom on the 3rd floor for the past 20 minutes. Maybe you should ask if he's ok?"
Girlfriend not texting you back? Press WTF to learn: "She's with Bill--maybe it's time to move on."
The thing is with smart, GPS enabled phones, there's no reason an app couldn't infer all of this information today. So why not WTF?
WTF was part of a lecture I gave November 19, 2009.